We offer multiple course delivery methods,
to help meet your busy schedules.
All delivery methods include access to discussion board, online submission system and
Further support is available - academic writing, study skills and Harvard referencing
You will get 15 QQI credits by doing this course.
6N4370 Marketing CommunicationsIn this classroom-based module, learners can expect to garner a detailed understanding of the mechanics of communication, how to adapt their approaches and learn how to best to engage with others, as well as delving into the history of human communication from the beginnings of language to the immersive communications technology that we live with in contemporary life.
DETAILED COURSE INFORMATION BELOW
Find out more about 6N4370 Marketing Communications course
Single modules are the best way to build your path to becoming fully certified and
get recognised by NFQ education point scheme.
This Management Course is suitable for you if you are new to your role in management or supervisory management or if you wish to gain this valuable qualification and find a job in this sector.
Access to the Programme
Mature Applicants with relevant life and work experience are welcomed. The Course Advisor is available to meet with prospective learners to discuss and advise on the course details, career and academic opportunities and assess your suitability for the course.
Entry criteria / prerequisites Level 5 Certificate / Leaving Certificate (or equivalent) or relevant life experience detailed in a current Curriculum Vitae. Please provide details and attach a copy of either a current CV or Certificate. Learners must be a resident of Ireland / based in Ireland.
As this NFQ level 6 qualification is delivered through English it is necessary learners will have sufficient written English skills to complete this course. Forus Training recommends a minimum English language competency of IELTS 5.5 (or equivalent) for successful completion of this programme. If you are not sure what level of English competency you have, please contact firstname.lastname@example.org and a Course Advisor will arrange for you to take an assessment.
IT Skills and Equipment Required
Basic working knowledge of computers and access to a computer with internet access is required to do the course. A PC with Windows 8 or later or a Mac with OSX 10.5 or later.
- An internet connection with a speed of at least 10mbps.
- The latest version of Chrome, Firefox, Edge or Safari, set to accept cookies and pop-ups.
- Adobe Flash and Adobe Reader, to view content.
- Word processing software, such as MS Word or Google Docs.
- Some courses include video, therefore your computer must be capable of playing video and sound.
* eLearning and tutor support may vary by course, please check each course page for details.
To reinforce inclusion for all our learners we offer customised learning support for individual applicants who require accommodations. Additional Requirements Forus Training provide a range of supports for learners to ensure that our programmes and services are accessible to all.
On application for a course with Forus Training please discuss any additional requirements with the Course Advisor at email@example.com so that the appropriate supports for teaching, learning and assessment can be considered. It is important that you discuss your needs with centre staff as early as possible.
Throughout this programme, you will discover how to;
- Analyse the a range of communication theories to include the impact of Integrated Marketing Communications (IMC) on corporate strategy and planning
- Examine the concept of advertising to include the role of the advertising agency and the impact of relevant legislation and regulation in the context of advertising on a chosen product or service
- Outline the relevant legislation, regulation and professional associations in the context of personal selling
- Research sales promotion to include the difference between primary and secondary sales promotion techniques and the role of sales promotion technique in relation to Integrated Marketing Communications
- Research public relations (PR) to include the various PR tools and their effectiveness in a marketing communications programme
- Differentiate between issue management and crisis management to include PR strategies to respond to both
- Analyse the concept of personal selling to include negotiation and sales targets and the difference between personal and non-personal forms of selling
- Develop an advertising campaign to include; setting objectives, identifying target audience, determining budget and identifying appropriate message and media evaluation techniques
- Evaluate the impact of recent trends and developments in direct marketing
- Analyse how effective database marketing can improve customer relationships to include the impact of the internet, social media and mobile communications as a direct marketing tools
- Interpret the current ethical issues around the use of PR, advertising and the use of sales promotions to include the legislation and regulation governing direct marketing to include current data protection legislation.
The course 6N4370 Marketing Communications is assessed in the following ways, with the following weighting;
- Project 100%
A project is a response to a brief devised by the assessor. A project is usually carried out over an extended period of time. Projects may involve research, require investigation of a topic, issue or problem or may involve process such as a design task, a performance or practical activity or production of an artefact or event.
Pass 50% - 64%
Merit 65% - 70%
Distinction 80% - 100%
At Forus Training, we have many different supports available for your learning.
- When you enrol on a course, you will receive a printed learner pack from your trainer on the first session of the event.
- This learner pack contains clear assessment instructions and material to support you as you complete the course.
- The trainer provides support to learners, including issuing feedback on draft work you will submit. Expect to wait up to 72 hours for response by email from your trainer - many of our trainers have full time jobs as well as training with us. This ensures that they are up to date with practice in the sector in which they work.
- Trainers can, by appointment, make time available to you before or after class to answer queries that cannot be covered in the session. They can also make an appointment with you to discuss your work on a telephone call.
Assessment Upload Facility
- We have a comprehensive assessment upload facility available to you. The assessment upload facility is easy to operate.
- If it has been a while since you’ve studied, we have free, short presentations on Study Skills, Academic Writing and Harvard Referencing to assist you in your work.
- Every Saturday, our Digital Ambassador Team holds a Zoom meeting – to assist learners with their technology related challenges - no question too small! The staff in this “Digital Ambassador“ role are experienced in accessing all of our systems, including the LMS and myforustraining.ie. They are positioned to assist with all the usual technology queries learners might have: Microsoft Office (Word, PowerPoint, Excel etc), email, file saving and organisation etc.
- Technical support is available by phone to 044 9349400 or by email: firstname.lastname@example.org or through the contact form on our website.
- Where a Learner, pursuing an award, through no fault of his/her own, is unable to complete their assessment, the exit pathway below is in place to facilitate this Learner with an alternative course. The Learner is given the opportunity to obtain the Award by completing the course at an alternative date/location should they have relocated to an area where we provide the same award.
- The following are examples of circumstances where a Learner is unable to complete their project/their course:
● Extenuating circumstances.
- Please see P9 S7 C6 Compassionate Consideration Policy.
- P9 S6 C6 Learner Welfare Policy and practices are fully integrated throughout teaching and learning experiences by both Trainers and staff to effectively meet the health and wellbeing needs of all Learners. The Forus Training welfare policy is focused on the welfare of all Learners and addresses any particular challenges individual Learners may be experiencing during their learning experience. The learning environment includes welfare support provided by staff for Learners which is fully integrated throughout the teaching and learning and organisation of teaching and learning to effectively meet the personal, social (wellbeing) and academic needs of Learners and staff. Please see the policy here P9 S6 C6 Learner Welfare Policy.
Supports for Learners with Disabilities and Specific Learning Difficulties
- Forus Training is fully committed to complying with relevant policies and legislation with respect to equality and disability. Registered and potential Learners with verified disabilities or specific learning difficulties may be given compassionate consideration and reasonable accommodation to enable them to successfully complete their programme. This is arranged by the Course Coordinator.
- A reasonable accommodation is any action that helps to alleviate a substantial disadvantage due to an impairment or medical condition. Such accommodations are put in place to help reduce these barriers in order to provide equality of access and opportunity for all. Reasonable accommodations are made for Learners on a case by case basis and must be supported with medical documentation. Both P9 S2 C6 Evidence of Disability Form and P9 S2 C6A Application Form for Reasonable Accommodation can be found at the following link:
You will be awarded a certificate 6N4370 Marketing Communications. QQI is the awarding body. Forus Training is a provider of education and training programmes and we issue certificates to learners who have reached the standard for a QQI award. The certificate you will receive on successful completion is a formal confirmation by QQI that you have demonstrated the knowledge, skill and competence required to achieve the named award. This Programme is validated by QQI and is coded 6N4370 Marketing Communications. This certificate which will be issued to you by us is an award listed on the NFQ (National Framework of Qualifications). This ensures the certificate is nationally and internationally recognised and has many potential uses; for example, for further / higher education or employment in Ireland or abroad.
This course leads to a level 6 award on the National Framework of Qualifications. Students who successfully complete this programme may use their credits towards completing a higher level of study in the area of Business/Management.
Students who successfully complete this Major Award can also use the Certificate as the basis for entry into selected courses in Third Level Colleges and Universities.
Click here to download a pdf version of – Progression from QQI Level 5 Certificates and Level 6 Advanced Certificates to Higher Education Courses 2017.
There are a few ways for you to book this programme.
1. Choose and purchase the programme online.
2. Choose, complete and submit the appropriate application form below
If you are booking this course as a stand alone module please use this application form https://forustraining.ie/knowledge-base/application-form…nd-alone-modules/
If you are booking this course as part of the major award; Management 6M4587 please use this application form: https://forustraining.ie/knowledge-base/application-form…jor-award-6m4587/
Protection for Enrolled Learners (PEL) Policy
Quality and Qualifications Ireland (QQI) was established in November 2012 by the Qualifications and Quality Assurance (Education and Training) Act 2012 (the 2012 Act).
The 2012 Act sets out (in Part 6) legal requirements for QQI and providers of education and training (providers) regarding the Protection of Enrolled Learners (PEL).
The legal requirement ensures that learners enrolled on a programme, of longer than three months duration and where fees have been paid, are not disadvantaged in the event of the programme ceasing prior to completion.
For PEL arrangements relating to the programmes relating to this award please follow this link to more detailed information.
Protection of Enrolled Learners, Management 6M4587 https://forustraining.ie/knowledge-base/protection-of-en…anagement-6m4587/
Terms and Conditions
Forus Training Courses - Booking, Cancellation and Refund Policy.
Forus Training’s goal is to fulfil and deliver on scheduled events as planned with learners who have fully committed to the event. In order to ensure courses run and are well subscribed and attended the following terms and conditions are in place. Course places are allocated on a first come basis, based on payment of course fees, or payment of your first instalment, where applicable.
Full payment of course fees is required before course commencement unless an instalment plan is agreed or a grantor or other third party e.g. Department of Employment Affairs and Social Protection has approved funding in writing. Should the funding be withdrawn or your non-attendance or non submission of funding / documentation / assessment material not meet the funders criteria the full fee becomes payable by you the learner. If you have made a payment of course fees, in part or in full, and then are granted funding by a third party you will be refunded your payment when Forus Training receives payment from the funder.
Cancellation must be confirmed in writing more than 30 days prior to commencement of the course. Forus Training will refund the total amount paid less a minimum administration charge of €100. Deposit payments are non refundable in all circumstances. Cancellation after this period will result in full course fees being forfeited. Written notice should be directed to email@example.com. If you book within the 30 day period the option of cancellation will not be available to you. If written cancellation is not received 30 days prior to the course, and the learner does not attend on the day(s), then the learner, or the organisation, or the funder, is liable for full course fees. Forus Training reserves the right to change any of the details given in any of its course brochures. Forus Training reserves the right to cancel or postpone a course in the event of unforeseen circumstances or insufficient numbers.
If a course is oversubscribed or cancelled, learners will be given the option of a full refund or be booked onto the next available course. Scheduled course dates, days and times may change throughout the course. If a course is postponed by Forus Training by more than 60 days - from the original start date, the full fee is refundable to you. Forus Training is committed to protecting your privacy and the confidentiality of information provided to us. The information you provide is necessary for the processing of your application. We may share your personal data with relevant third parties, where necessary in relation to the processing of your application. Please note course registrations and course fees are non-transferable.
What is QQI?
QQI is the state agency responsible for the external quality assurance of further and higher education and training in Ireland.
QQI are responsible for the external quality assurance of further and higher education and training in Ireland.
QQI validate programmes, make awards and are responsible for the promotion, maintenance, development and review of the National Framework of Qualifications (NFQ).
QQI also inform the public about the quality of education and training programmes and qualifications, and advise the Government on national policy regarding quality assurance and enhancement in education and training.
Learn what our customers say
Hundreds of reviews written by our learners to help you pick
- Positive: Communication , Professionalism Excellent course. Have referred back to notes several times since attending course. Very clear instruction and valuable assistance and feedback on assignments. Would highly recommend Forus.Marie Boyd
- Great course, our lecturer Paula was amazing, really knows her stuff and extremely helpful.Shannon Kelly
- Positive: Professionalism Great course & very professional approach. Tutor very helpful & pleasant to deal with. The course was well structured & easy to follow. Excellent value for moneyMichael Moran
- The tutor was very helpful as were the support staff in the office with any queries I had regarding my course.Deirdre Boyhan
- Recently completed a challenging behaviour course here found the tutor very helpful and friendly. The course was relevant and detailed and I really enjoyed the zoom classes. Would recommend this course for anyone working in the area.Jackie Mcginty
- Was very happy with my trainer she was an excellent teacher and so helpful.. really enjoyed the zoom classesFidelma Penrose
- Nancy was such a great tutor. So helpful and knowledgeable. She really puts you at ease throughout this course as she is so friendly and makes the course very enjoyableFlorence Smith
- This course is really adapted for Ukrainians. I quickly found a job after the course. I recommend this training, it is useful for any level of our Ukrainian education.Надія Миньо
- Текст отзыва: We passed Customer Services back in April. Today I found a job in a café. The manager asked me a question and I was able to answer them thanks to the course.Татьяна Ковалева
- Really enjoyed the Communications module with John Madden .
He was so helpful with his feedback and gave me great guidance along the way .
Looking forward to doing another module with him.Sandra Hartnett
- I worked in Ukraine in the restaurant business. Studying here helped me find a similar jobVikki Fox
- I have recently completed a QQI Level 5 certificate in Infection Prevention & Control, which was delivered by Nancy Poynton. Nancy is an exemplary tutor. I highly recommend the above course and other healthcare courses delivered by Nancy.Philip Morrissey
- I really enjoyed doing my Major Award here. Good communication and information provided. Would recommend to anyone thinking of taking on a new courseJude Alexander
- I finished the course of Palliative Care. I found the course good, I felt very supported by my tutor Nancy Poynton. I learned a lot, and build on my knowledge and experience.Natalja Mangan
- Positive: Communication Really enjoyed the Communications module with John Madden . He was so helpful with his feedback and gave me great guidance along the way . Looking forward to doing another module with him.Sandra Hartnett
- I am doing a course with Forus Training and Tey are very supportive and helpful. I would recommend them any day.Lisa Williams
- Really enjoyed this course and would highly recommend to anyone. Emma O’ Brien was a very helpful tutor throughout and always available to answer questions.Linda Young
- I completed the infection prevention and control course with forus, our tutor Nancy was very informative having worked in healthcare for a long number of years. I would highly recommend it.John Connolly
- Emma O Brien was a brilliant tutor. She was always great for getting back to any of my questions and in helping me while I was participating in the course.Ciara Curran
- Positive: Professionalism Emma O Brien was a brilliant tutor. She was always great for getting back to any of my questions and in helping me while I was participating in the course.Ciara Curran