Marketing Communications - Level 6
Marketing Communications - Level 6
Do you qualify?
This Management Course is suitable for those who are new to their role in management or supervisory management or those who wish to gain this valuable qualification and find a job in this sector.
To commence this course ideally you will have achieved Junior / Leaving Certificate standard or appropriate FETAC/QQI Qualification or equivalent. Mature Applicants with relevant life and work experience are welcomed. Where deemed appropriate you may have to complete an English Language Proficiency Test.
The Programme Director is available to meet with prospective learners to discuss and advise on the course details, career and academic opportunities and assess your suitability for the course.
|Level: Level 6|
|QQI Credits: 15|
|Duration: 8 days|
|Start Time: 18:30|
|Finish Time: 21:30|
|Certificate of Completion|
Analyse the a range of communication theories toinclude the impact of Integrated MarketingCommunications (IMC) on corporate strategy andplanning
Examine the concept of advertising to include therole of the advertising agency and the impact ofrelevant legislation and regulation in the context ofadvertising on a chosen product or service
Outline the relevant legislation, regulation andprofessional associations in the context of personal selling
Research sales promotion to include the differencebetween primary and secondary sales promotiontechniques and the role of sales promotiontechnique in relation to Integrated MarketingCommunications
Research public relations (PR) to include the variousPR tools and their effectiveness in a marketingcommunications programme
Differentiate between issue management and crisismanagement to include PR strategies to respond toboth
Analyse the concept of personal selling to includenegotiation and sales targets and the differencebetween personal and non-personal forms of selling
Develop an advertising campaign to include; settingobjectives, identifying target audience, determiningbudget and identifying appropriate message andmedia evaluation techniques
Evaluate the impact of recent trends anddevelopments in direct marketing
Analyse how effective database marketing canimprovecustomer relationships to include the impact of theinternet, social media and mobile communications asa direct marketing tools
Interpret the current ethical issues around the use ofPR, advertising and the use of sales promotions toinclude the legislation and regulation governing directmarketing to include current data protectionlegislation.
How To Apply
The fees for this course are payable in advance of the programme.
How to Apply
To apply for this course simply click the BOOK NOW button on the right to apply online or download an application form here.
Protection for Enrolled Learners
As a course provider our policy on the protection for learners is subject to Section 43 of the Qualifications Act. This means that if, for whatever reason, we cease to provide the programme that is over 3 months in duration which you enrolled for, we have specific and legally binding arrangements in place to finish out that programme for you at no extra cost. All course fees for programmes over 3 months in duration are fully protected and secured. Please click here for further details.
There may be funding available to you. For information on funding that may be available please click here.
Easy Payment Plan
All our learning courses can be paid for over the duration of the course. In this case the course booking fee is €95 payable in advance.
To calculate your weekly payment subtract the booking deposit of €95 from the course fee, then simply divide the remaining course fee by 50 and then this is the number of weekly installments you will have to pay your tutor at the beginning of each session / a phoned in payment / an arranged bank payment / weekly payment on-line. There will be an amount of less than €50 as your final payment.
Full course fee: €360
Subtract €95 = €265
Divide €265 by 50 = 5.3
Payment week 1 = €50
Payment week 2 = €50
Payment week 3 = €50
Payment week 4 = €50
Payment week 5 = €50
Payment week 6 = €15
Terms and Conditions
Please note that when you opt to pay by Easy Payment Plan over the duration of your course you are entering a legally binding contract for which you will be personally liable. This Easy Payment Plan is not available with any special offers. Forus Training reserves the right to postpone any course. Upon completing this booking form, a non-refundable deposit as per your invoice is required to reserve a place on this course. In order to be refunded your deposit an acknowledged cancellation must be made in writing ten working days before the course start date. No fee refund will be made to customers who do not attend class or do not finish the course. Full fees must be paid prior to the course start date unless otherwise agreed in writing. Once signed, these terms and conditions are binding.
This course leads to a level 6 award on the National Framework of Qualifications. Students who successfully complete this programme may use their credits towards completing a higher level of study in the area of Business/Management.
Students who successfully complete this Major Award can also use the Certificate as the basis for entry into selected courses in Third Level Colleges and Universities.
Click here to download a pdf version of – Progression from QQI Level 5 Certificates and Level 6 Advanced Certificates to Higher Education Courses 2017.