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Marketing Management - Classroom Course
Standalone or Part of Level 6 Business 6M4587 Major Award
In this classroom-based module, learners will learn how to analyse, evaluate and critically apply marketing management principles and practice to a range of contexts, such as working independently, taking responsibility for the work of others and or to progress to higher education and training.
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WHAT WILL YOU DO ON THIS COURSE?
The Marketing Management - Classroom course outline can be found below...
Before You Start - Induction
Marketing Principles in Industry
Business v Consumer Marketing
Skills & Tools in Marketing
Making a Plan
The Big & Small Decisions
Achieving a Competitive Advantage
Segmentation and the Consumer
Areas of Focus in the Markets
Creativity in Design
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Single modules are the best way to build your path to becoming fully certified and
get recognised by NFQ education point scheme.
- This Marketing Management Course is suitable for you if you are new to your role in management or supervisory management or if you wish to gain this valuable qualification and find a job in this sector.
Access to the Programme
Mature Applicants with relevant life and work experience are welcomed. The Course Advisor is available to meet with prospective learners to discuss and advise on the course details, career and academic opportunities and assess your suitability for the course.
Entry criteria / prerequisites Level 5 Certificate / Leaving Certificate (or equivalent) or relevant life experience detailed in a current Curriculum Vitae. Please provide details and attach a copy of either a current CV or Certificate. Learners must be a resident of Ireland / based in Ireland.
As this NFQ level 6 qualification is delivered through English it is necessary learners will have sufficient written English skills to complete this course. Forus Training recommends a minimum English language competency of IELTS 5.5 (or equivalent) for successful completion of this programme. If you are not sure what level of English competency you have, please contact email@example.com and a Course Advisor will arrange for you to take an assessment.
IT Skills and Equipment Required
Basic working knowledge of computers and access to a computer with internet access is required to do the course. A PC with Windows 8 or later or a Mac with OSX 10.5 or later.
- An internet connection with a speed of at least 10mbps.
- The latest version of Chrome, Firefox, Edge or Safari, set to accept cookies and pop-ups.
- Adobe Flash and Adobe Reader, to view content.
- Word processing software, such as MS Word or Google Docs.
- Some courses include video, therefore your computer must be capable of playing video and sound.
* eLearning and tutor support may vary by course, please check each course page for details.
To reinforce inclusion for all our learners we offer customised learning support for individual applicants who require accommodations. Additional Requirements Forus Training provide a range of supports for learners to ensure that our programmes and services are accessible to all.
On application for a course with Forus Training please discuss any additional requirements with the Course Advisor at firstname.lastname@example.org so that the appropriate supports for teaching, learning and assessment can be considered. It is important that you discuss your needs with centre staff as early as possible.
Throughout this programme, you will discover how to;
- Demonstrate a specialised knowledge of the marketing principles and concepts and how these underpins marketing operations in a variety of industries and sectors
- Appraise marketing theory and practice within the context of business-to-consumer marketing and business-to-business marketing
- Evaluate the key concepts, principles and practice of product and service marketing management to include a comprehensive range of specialised marketing skills and tools
- Formulate a marketing management plan using strategic planning methods, forecasting models, and cost and benefit analysis
- Research the micro and macro marketing environment to identify the impact of change factors which critically affect marketing management decisions
- Appraise marketing management analysis models and their application within the context of building competitive advantage within the marketing environment
- Diagnose marketing management segmentation strategies for the consumer and organisational market so that marketing objectives can be achieved
- Assess the impact of the marketing mix on a organisation and how a organisation can respond to a variety of market situations over the life cycle of a product or service utilising tools and techniques within the marketing mix
- Evaluate the role of integrated marketing communications within the context of advertising and promotion creativity and design so that marketing management can apply and transfer advances in technology to reach and secure specific target markets
- Advocate an international marketing perspective by exploring how a global marketing approach can benefit an organisation in the supply of services and products to international markets
- Evaluate the impact of cause related marketing on marketing management decisions
- Review a chosen organisation’s corporate social responsibility policy to include the impact of current ethical issues on marketing decision making
- Evaluate own learning to include assisting others in identifying learning needs
- Value the engagement with others within a marketing management environment so that the ability to work independently or in a supervisory capacity can be achieved
The course 6N4188 Marketing Management is assessed in the following ways, with the following weighting;
- Project 60%
- Examination - Theory 40%
A project is a response to a brief devised by the assessor. A project is usually carried out over an extended period of time. Projects may involve research, require investigation of a topic, issue or problem or may involve process such as a design task, a performance or practical activity or production of an artefact or event.
Examination - Theory
An examination provides a means of assessing a learner's ability to recall and apply knowledge, skills and understanding within a set period of time and under clearly specified conditions.
Pass 50% - 64%
Merit 65% - 70%
Distinction 80% - 100%
At Forus Training, we have many different supports available for your learning.
- When you enrol on a course, you will receive a printed learner pack from your trainer on the first session of the event.
- This learner pack contains clear assessment instructions and material to support you as you complete the course.
- The trainer provides support to learners, including issuing feedback on draft work you will submit. Expect to wait up to 72 hours for response by email from your trainer - many of our trainers have full time jobs as well as training with us. This ensures that they are up to date with practice in the management sector in which they work.
- Trainers can, by appointment, make time available to you before or after class to answer queries that cannot be covered in the session. They can also make an appointment with you to discuss your work on a telephone call.
Assessment Upload Facility
- We have a comprehensive assessment upload facility available to you. The assessment upload facility is easy to operate.
- If it has been a while since you’ve studied, we have free, short presentations on Study Skills, Academic Writing and Harvard Referencing to assist you in your work.
- Every Saturday, our Digital Ambassador Team holds a Zoom meeting – to assist learners with their technology related challenges - no question too small! The staff in this “Digital Ambassador“ role are experienced in accessing all of our systems, including the LMS and myforustraining.ie. They are positioned to assist with all the usual technology queries learners might have: Microsoft Office (Word, PowerPoint, Excel etc), email, file saving and organisation etc.
- Technical support is available by phone to 044 9349400 or by email: email@example.com or through the contact form on our website.
- Where a Learner, pursuing an award, through no fault of his/her own, is unable to complete their assessment, the exit pathway below is in place to facilitate this Learner with an alternative course. The Learner is given the opportunity to obtain the Award by completing the course at an alternative date/location should they have relocated to an area where we provide the same award.
- The following are examples of circumstances where a Learner is unable to complete their project/their course:
● Extenuating circumstances.
- Please see P9 S7 C6 Compassionate Consideration Policy.
- P9 S6 C6 Learner Welfare Policy and practices are fully integrated throughout teaching and learning experiences by both Trainers and staff to effectively meet the health and wellbeing needs of all Learners. The Forus Training welfare policy is focused on the welfare of all Learners and addresses any particular challenges individual Learners may be experiencing during their learning experience. The learning environment includes welfare support provided by staff for Learners which is fully integrated throughout the teaching and learning and organisation of teaching and learning to effectively meet the personal, social (wellbeing) and academic needs of Learners and staff. Please see the policy here P9 S6 C6 Learner Welfare Policy.
Supports for Learners with Disabilities and Specific Learning Difficulties
- Forus Training is fully committed to complying with relevant policies and legislation with respect to equality and disability. Registered and potential Learners with verified disabilities or specific learning difficulties may be given compassionate consideration and reasonable accommodation to enable them to successfully complete their programme. This is arranged by the Course Coordinator.
- A reasonable accommodation is any action that helps to alleviate a substantial disadvantage due to an impairment or medical condition. Such accommodations are put in place to help reduce these barriers in order to provide equality of access and opportunity for all. Reasonable accommodations are made for Learners on a case by case basis and must be supported with medical documentation. Both P9 S2 C6 Evidence of Disability Form and P9 S2 C6A Application Form for Reasonable Accommodation can be found at the following link:
You will be awarded a certificate 6N4188 Marketing Management. QQI is the awarding body. Forus Training is a provider of education and training programmes and we issue certificates to learners who have reached the standard for a QQI award. The certificate you will receive on successful completion is a formal confirmation by QQI that you have demonstrated the knowledge, skill and competence required to achieve the named award. This Programme is validated by QQI and is coded 6N4188 Marketing Management. This certificate which will be issued to you by us is an award listed on the NFQ (National Framework of Qualifications). This ensures the certificate is nationally and internationally recognised and has many potential uses; for example, for further / higher education or employment in Ireland or abroad.
This course leads to a level 6 award on the National Framework of Qualifications. Students who successfully complete this programme may use their credits towards completing a higher level of study in the area of Business/Management.
Students who successfully complete this Major Award can also use the Certificate as the basis for entry into selected courses in Third Level Colleges and Universities.
Click here to download a pdf version of – Progression from QQI Level 5 Certificates and Level 6 Advanced Certificates to Higher Education Courses 2017.
There are a few ways for you to book this programme.
1. Choose and purchase the programme online.
2. Choose, complete and submit the appropriate application form below
If you are booking this course as a stand alone module please use this application form https://forustraining.ie/knowledge-base/application-form…nd-alone-modules/
If you are booking this course as part of the major award; Management 6M4587 please use this application form: https://forustraining.ie/knowledge-base/application-form…jor-award-6m4587/
Protection for Enrolled Learners (PEL) Policy
Quality and Qualifications Ireland (QQI) was established in November 2012 by the Qualifications and Quality Assurance (Education and Training) Act 2012 (the 2012 Act).
The 2012 Act sets out (in Part 6) legal requirements for QQI and providers of education and training (providers) regarding the Protection of Enrolled Learners (PEL).
The legal requirement ensures that learners enrolled on a programme, of longer than three months duration and where fees have been paid, are not disadvantaged in the event of the programme ceasing prior to completion.
For PEL arrangements relating to the programmes relating to this award please follow this link to more detailed information.
Protection of Enrolled Learners, Management 6M4587 https://forustraining.ie/knowledge-base/protection-of-en…anagement-6m4587/
Terms and Conditions
Forus Training Courses - Booking, Cancellation and Refund Policy.
Forus Training’s goal is to fulfil and deliver on scheduled events as planned with learners who have fully committed to the event. In order to ensure courses run and are well subscribed and attended the following terms and conditions are in place. Course places are allocated on a first come basis, based on payment of course fees, or payment of your first instalment, where applicable.
Full payment of course fees is required before course commencement unless an instalment plan is agreed or a grantor or other third party e.g. Department of Employment Affairs and Social Protection has approved funding in writing. Should the funding be withdrawn or your non-attendance or non submission of funding / documentation / assessment material not meet the funders criteria the full fee becomes payable by you the learner. If you have made a payment of course fees, in part or in full, and then are granted funding by a third party you will be refunded your payment when Forus Training receives payment from the funder.
Cancellation must be confirmed in writing more than 30 days prior to commencement of the course. Forus Training will refund the total amount paid less a minimum administration charge of €100. Deposit payments are non refundable in all circumstances. Cancellation after this period will result in full course fees being forfeited. Written notice should be directed to firstname.lastname@example.org. If you book within the 30 day period the option of cancellation will not be available to you. If written cancellation is not received 30 days prior to the course, and the learner does not attend on the day(s), then the learner, or the organisation, or the funder, is liable for full course fees. Forus Training reserves the right to change any of the details given in any of its course brochures. Forus Training reserves the right to cancel or postpone a course in the event of unforeseen circumstances or insufficient numbers.
If a course is oversubscribed or cancelled, learners will be given the option of a full refund or be booked onto the next available course. Scheduled course dates, days and times may change throughout the course. If a course is postponed by Forus Training by more than 60 days - from the original start date, the full fee is refundable to you. Forus Training is committed to protecting your privacy and the confidentiality of information provided to us. The information you provide is necessary for the processing of your application. We may share your personal data with relevant third parties, where necessary in relation to the processing of your application. Please note course registrations and course fees are non-transferable.
What is QQI?
QQI is the state agency responsible for the external quality assurance of further and higher education and training in Ireland.
QQI are responsible for the external quality assurance of further and higher education and training in Ireland.
QQI validate programmes, make awards and are responsible for the promotion, maintenance, development and review of the National Framework of Qualifications (NFQ).
QQI also inform the public about the quality of education and training programmes and qualifications, and advise the Government on national policy regarding quality assurance and enhancement in education and training.
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- Really enjoyed this course and would highly recommend to anyone. Emma O’ Brien was a very helpful tutor throughout and always available to answer questions.Linda Young
- Positive: Professionalism Emma O Brien was a brilliant tutor. She was always great for getting back to any of my questions and in helping me while I was participating in the course.Ciara Curran
- I finished the course of Palliative Care. I found the course good, I felt very supported by my tutor Nancy Poynton. I learned a lot, and build on my knowledge and experience.Natalja Mangan
- I worked in Ukraine in the restaurant business. Studying here helped me find a similar jobVikki Fox
- Really enjoyed the Communications module with John Madden .
He was so helpful with his feedback and gave me great guidance along the way .
Looking forward to doing another module with him.Sandra Hartnett
- Positive: Communication , Professionalism Excellent course. Have referred back to notes several times since attending course. Very clear instruction and valuable assistance and feedback on assignments. Would highly recommend Forus.Marie Boyd
- The tutor was very helpful as were the support staff in the office with any queries I had regarding my course.Deirdre Boyhan
- I have recently completed a QQI Level 5 certificate in Infection Prevention & Control, which was delivered by Nancy Poynton. Nancy is an exemplary tutor. I highly recommend the above course and other healthcare courses delivered by Nancy.Philip Morrissey
- Emma O Brien was a brilliant tutor. She was always great for getting back to any of my questions and in helping me while I was participating in the course.Ciara Curran
- Was very happy with my trainer she was an excellent teacher and so helpful.. really enjoyed the zoom classesFidelma Penrose
- I am doing a course with Forus Training and Tey are very supportive and helpful. I would recommend them any day.Lisa Williams
- Great course, our lecturer Paula was amazing, really knows her stuff and extremely helpful.Shannon Kelly
- Positive: Professionalism Great course & very professional approach. Tutor very helpful & pleasant to deal with. The course was well structured & easy to follow. Excellent value for moneyMichael Moran
- This course is really adapted for Ukrainians. I quickly found a job after the course. I recommend this training, it is useful for any level of our Ukrainian education.Надія Миньо
- Nancy was such a great tutor. So helpful and knowledgeable. She really puts you at ease throughout this course as she is so friendly and makes the course very enjoyableFlorence Smith
- Positive: Communication Really enjoyed the Communications module with John Madden . He was so helpful with his feedback and gave me great guidance along the way . Looking forward to doing another module with him.Sandra Hartnett
- Текст отзыва: We passed Customer Services back in April. Today I found a job in a café. The manager asked me a question and I was able to answer them thanks to the course.Татьяна Ковалева
- Recently completed a challenging behaviour course here found the tutor very helpful and friendly. The course was relevant and detailed and I really enjoyed the zoom classes. Would recommend this course for anyone working in the area.Jackie Mcginty
- I completed the infection prevention and control course with forus, our tutor Nancy was very informative having worked in healthcare for a long number of years. I would highly recommend it.John Connolly
- I really enjoyed doing my Major Award here. Good communication and information provided. Would recommend to anyone thinking of taking on a new courseJude Alexander